Hi, I’m Kiara

I’m a Product Researcher at BlueOptima, where I am the 1st research hire. I built the function from the ground up → made research a product partner, instead of an ‘insights giver’

I believe research has value when it actively shapes decisions

  1. Empathy before analysis → See through the user’s eyes before synthesising insights.

  2. Method follows question → The approach adapts to the question, not the other way around.

  3. Embedding Insight Into Teams → Make empathy a habit: insights continually influence decisions.

Results

90% of decisions tied to research evidence

70% faster decisions because of prior research

62% adoption increase driven by research infrastructure across 3 products

Projects

The Atlas Project

The Atlas Project
The Lumen Project

The Lumen Project
The Echo Project

The Echo Project
The Brightline Project

The Brightline Project